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Real-Estate ‘Pocket Listings’ Go Mainstream

Pocket listings—also known as “whisper” and “coming soon” listings—have been popular for years among celebrities and the wealthy seeking to shield their privacy. But they increasingly are used by a broader segment as the housing market heats up and inventory remains tight.

“We’re very much in a seller’s market,” said Kimberly Casey, who notes that “buyers really love” access to houses that aren’t publicly listed, while sellers have greater control over the process.

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